Skip to main content

I scream for Ice-scream...



Those are the evening chants for Ahmedabad since ages.. from home- made ice-creams to specially crafted versions matching international standards and evolving needs of the new age foodies. The cool breeze in the evenings and booze free state has promoted a culture of sitting out in the open with friends and families and catching up over with ice-creams.



Following this trend, Sankalp, the most renowned chain of South Indian restaurants has recently launched their maiden version, another vertical, a stand-alone brand for desserts, christened as “Screamery”.  Currently the new avatar of “Screamery” is a beautifully designed, colourful kiosk placed at the sprawling lawns of Sankalp, besides Rajpath Club on S. G Highway.

A tasting session was organised for Food Entrepreneurs of Ahmedabad (FEA) Group, attended by Anil Mulchandani, a renowned author; Dilip Thakkar & Raju Thakkar of Gopi Dining,  Sonal Kellog, Darshan Rawal etc. where Atul Budhraja, VP – Operations of Ramada Hotels (another venture under Sankalp), said, “We have observed this trend in Europe where such stand alone kiosks are quite prevalent and is convenient for people to grab a shake or an ice- cream on the go.. Hence, with growing trend of food-trucks in Ahmedabad, this is another model introduced in the F& B industry. We are looking forward to expand, Screamery as a brand under various models, be it franchise or company owned outlets across geographies.”   

Ajay Oza - Head, Softy Division


Mr. Ajay Oza, Head – Softy Division in Sankalp mentioned, “The new brand line, Screamery – An Ice Cream boutique is an innovative approach to serve new age desserts like waffles, thick shakes, sofites, sundaes and much more to give enhanced gourmet experience to ever yearning food connoisseurs.”

Cheesy Manic

The sundaes here are served in waffle baskets, so eat that bowl too and go clean and green.. not leaving a bit JJ. .from being topped with slurpy sauces, to candied versions; all taste awesome!!

The thick shakes at Screamery are a must try ones, as they aren’t icy... but rich and creamy!! Highly recommended is lychee flavour having the real pulp of fruit in it.

I also tried my hands on “Cheese Maniac” – A cheesy blueberry waffle, completely unique, especially for cheese lovers.

Candied Heart throb


We also created ourselves a “Candied Heart Throb” loaded with gems, fruits, strawberry and saffron sauce, ice cream and topped with sandwiched waffles... can we ask for anything better on earth!!

Highly recommended for Amdavadis to head on to a fruity, nutty, saucy and crunchy experience!!

Kulveen Narula – Freelance Blogger

Labels:

Comments

Post a Comment

Popular posts from this blog

Dubai - The Greener Pastures

Its not just Oil and Gold, a New world economy, booming and buzzing, attracting all global markets to buy home, setup business and live in a place which is now the new Centre of attraction, to setup Global Headquarters. The Millenial tower - Burj Al Arab  Indians have forgotten Canada and US (seems so..) especially after the setting up new Trump norms... so where do all heads turn and why? 1. Distance : Travel time from Delhi to Dubai is 3.5 hours and if we talk about Gujarat, Punjab, Kerala and Maharashtra they are geographically more towards the west, therefore the travel time to The Emirates is even lesser than any other Indian town on the extreme corner. Therefore, Dubai travel is cost effective and easily accessible. 2. Visa : Relaxed norms with consultants from both countries growing in numbers to assist Indians settle in Dubai, both for entrepreneurs and job seekers. 3. Population : Potential of any economy to thrive lies in its people, Population thus holds biggest Poten...
Post a Comment
Read more

Food Chain, Farmers, Finance & the Forums .. from Fs to Rs

The world is Flat but full of Forums nowadays with Focus on Tourism, Heritage, CSR etc. Few days back I attended a Conclave on Heritage, CSR Conference from Idea to Impact at AMA yesterday was on Tourism with Omar Abdullah to pull back the fading numbers of tourists in Jammu and Kashmir. The twin city Ahmedabad and Gandhinagar has been witnessing Dubai Property shows, various corporate forums. On 31st July, 2025, TTF, Gujarat’s biggest travel trade show, had over 900 exhibitors from India and overseas, witnessed a diverse lineup of national and international tourism boards, including Sri Lanka Tourism, Gujarat Tourism, Uttar Pradesh Tourism, Uttarakhand Tourism, J & K Tourism, Goa Tourism, Odisha Tourism, Rajasthan Tourism, Punjab Tourism, Kerala Tourism, Karnataka Tourism, Assam Tourism, Tamil Nadu Tourism, Chhattisgarh Tourism, Meghalaya Tourism, Tripura Tourism etc. Ms. Gayatri Subramaniam, Director, Association for Women in Business, Director International Centre for Socially...
1 comment
Read more

"Wife or a Whore?" Or Dust under her feet!

Lets change the narrative.. the perspective and positioning !! Well, this is one statement which after a certain age applies to women.. pls note the word "AGE"!! This was mentioned in a book reading session by Sharbari Zohra Ahmed, in her Debut Novel,   "Dust under her feet!" The  Quantico  scriptwriter moves from an International thriller, expressing a high voltage drama series for Hollywood and now back into the 1940s, where her story revolves around Yasmine Khan, the protagonist. Sharbari expresses that it was probably Yasmine Khan, the focal point chose her, cause while writing the fiction,  she could clearly go back into times and see the visuals of the yesteryears when World War II had set in.. There is a lot which Sharbari has contributed into this novel, above her body mind and soul.. fifteen years have gone into crafting the epic! What beyond? The Author has actually gone to the libraries of Kolkata, dug out their archival section, newspapers, magazines, hu...
Post a Comment
Read more