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I scream for Ice-scream...



Those are the evening chants for Ahmedabad since ages.. from home- made ice-creams to specially crafted versions matching international standards and evolving needs of the new age foodies. The cool breeze in the evenings and booze free state has promoted a culture of sitting out in the open with friends and families and catching up over with ice-creams.



Following this trend, Sankalp, the most renowned chain of South Indian restaurants has recently launched their maiden version, another vertical, a stand-alone brand for desserts, christened as “Screamery”.  Currently the new avatar of “Screamery” is a beautifully designed, colourful kiosk placed at the sprawling lawns of Sankalp, besides Rajpath Club on S. G Highway.

A tasting session was organised for Food Entrepreneurs of Ahmedabad (FEA) Group, attended by Anil Mulchandani, a renowned author; Dilip Thakkar & Raju Thakkar of Gopi Dining,  Sonal Kellog, Darshan Rawal etc. where Atul Budhraja, VP – Operations of Ramada Hotels (another venture under Sankalp), said, “We have observed this trend in Europe where such stand alone kiosks are quite prevalent and is convenient for people to grab a shake or an ice- cream on the go.. Hence, with growing trend of food-trucks in Ahmedabad, this is another model introduced in the F& B industry. We are looking forward to expand, Screamery as a brand under various models, be it franchise or company owned outlets across geographies.”   

Ajay Oza - Head, Softy Division


Mr. Ajay Oza, Head – Softy Division in Sankalp mentioned, “The new brand line, Screamery – An Ice Cream boutique is an innovative approach to serve new age desserts like waffles, thick shakes, sofites, sundaes and much more to give enhanced gourmet experience to ever yearning food connoisseurs.”

Cheesy Manic

The sundaes here are served in waffle baskets, so eat that bowl too and go clean and green.. not leaving a bit JJ. .from being topped with slurpy sauces, to candied versions; all taste awesome!!

The thick shakes at Screamery are a must try ones, as they aren’t icy... but rich and creamy!! Highly recommended is lychee flavour having the real pulp of fruit in it.

I also tried my hands on “Cheese Maniac” – A cheesy blueberry waffle, completely unique, especially for cheese lovers.

Candied Heart throb


We also created ourselves a “Candied Heart Throb” loaded with gems, fruits, strawberry and saffron sauce, ice cream and topped with sandwiched waffles... can we ask for anything better on earth!!

Highly recommended for Amdavadis to head on to a fruity, nutty, saucy and crunchy experience!!

Kulveen Narula – Freelance Blogger

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