The World is my Playground

Ahmedabad, 28th November 2018: Cake mixing ceremony, two months prior to Christmas the raisins, nuts and fruits are soaked in juices, honey and spices. This marks the beginning of the festive season full of fun and frolic...  Being a region of diversity, we as Indians get to witness this part of cultural aspect too. In Ahmedabad, apart from Santa being spotted at various hubs in the city, now since past few years Cake Mixing too has become a ritual. Many hotels follow the traditional method of soaking nuts and juices to prepare the authentic plum cake, where they call upon their guests and the ritual is a proper celebration. This season I have witnessed Cake Mixing ceremony at three places;  Lemon Tree Premier, Hyatt Regency and Fortune Landmark by ITC... all at various intervals! Traditionally the dry fruits are soaked in caramel fluid and orange juice two months prior (wine or rum are omitted as Gujarat is a dry state), and when the batter is made, another ...

Touching the new millennium 2000, the skyline of Ahmedabad had been known for very few star category hotels, and Sabarmati peripheral region used to be one key zone to build these Landmark locations.. and attract operators. Then came in Hotel Fortune Landmark in the year 1998 at Usmanpura, with a view of Sabarmati from their rooftop and close vicinity to the airport; soon followed by other revolutionary change, with Vibrant Gujarat seasons, Medical tourism and upsurge in tourism industry there came in a rising room demand which led to landing in  various other players and investors pouring in the market.  Hospitality being a highly demanding industry,  volatile markets and aggressive competition; this is one Landmark which has been standing tall, carrying the same brand tag since two decades. Chef Suresh Khanna amidst his vivid  creations On 23rd May 2018, Hotel Fortune Landmark celebrated their twenty years of operations. A journey worth a mention...