Over demanding and price conscious market is known to be the land for test drives for many brands. If you can survive and grow in Gujarat, you can do that anywhere.. that’s the chain reaction. On the other hand Gujarat is not only a dry state but the foodie population here is quite demanding in terms of vegetarian kitchens and Jain* version of food (no onion no garlic). Wood Fire Pizza at Mondo Kitchen Predicting market dynamics in Gujarat is equally difficult, some work with the same formula, some don’t. Pizza hut, an international chain was urged to launch their first vegetarian outlet in Ahmedabad in 1999; whereas Dominos landed as their regular offering brand with non- vegetarian options. Past five years, Ahmedabad is witnessing more number of non-vegetarian outlets, pouring in at an alarming speed with a loyal league of customers. Almost all of which are doing well!! Parallel to this lot of pizza outlets have opened; local and Global chains both as ownership and franc...