Day in and day out we are reading about pollution, global warming, chemical processing and revival of heritage. Volunteer Groups, NGOs, stringent Government policies have already realized the damage that has been done by the new age human civilization. The efforts at individual and group levels in getting back and being rooted are some baby steps being taken in the huge Urban clutter, where "Retail therapy" is the buzz word. This so termed "Therapy" is just a stop gap solution, temporary and hollow, promoting "use and throw" concept amidst the new generation...but still empty and hollow, leading no where!! Some good hearts amidst the herd have rolled up their sleeves and taken conscious charge to not allow chemicals get into their food stream. Sunday, 23rd September, in the Capital city, where 'vertical growth" spending on weekends in the malls, showing off brands and price tags is the culture which has seeped in....