Upcycle is an interesting "GREEN" practice nowadays followed by many!! For goods and commodities its good, but in the era of shifting sands, preferences, fast evolutionary changes, the need and demand for more excitement the malls, unlike old markets, have a very short life span. A decade is quite long, then they slowly organically fade out. Ahmedabad, unlike the metros is quick silver. The life span of malls is shorter than those in metros.. few which have swept off infront of our eyes in two decades are; Gulmohar, Fun Republic, Gallops etc. Gallops though with best brands, infrastructure couldn't survive the cost concious market. Two days ago I happened to step into Iscon mega Mall, Mega like the word suggests, its gigantic. Reliance hyper market was inaugurated on 15th August 2006 by Sh Mukesh Ambani, it was his big bang entry into retail segment. In this mega structure, today hardly 10% area is functional, rest is all unused. If Westside and Reliance are functional