With Ice-Cream you will never feel deserted in Ahmedabad!!
Ahmedabad in my personal ranking has to be THE ICE-CREAM
Capitol of India, with leading dairy brands, ice-cream not only happens to be a
by product of it, but it’s the lullaby of majority of the population. Credit scores
for this culture also are due to the state falling in so called “dry” category!! The males aren’t busy consuming
liquor at home or in pubs therefore one can spot groups of families and friends
hanging out together sitting outside parlours or pavement on stools late at
night.. chilling with their ‘gup-shup’. The late evening breeze in this
tropical zone is another inviting factor for this trend to develop!!
As a spectator and blogger, I have witnessed three generations
or three zones of this chilling fluid!!
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| To hit Bull's eye you need the MOO factor of cow!! |
The home made brands contribute to the first generation
which had always been local preference, made locally, fresh with minimum
processing and preservatives with local connect too being the key contributing
factor. Brands like Classic Derani Jhethani, Patel, Rajasthan Ice- cream, Janta,
Asharfilal, Farki, Dairy den are some of the names which still are the top of
the mind recall and brand loyalty attached to it.
Second, arrived in a bigger version, with stronger & wider
presence in the region backed by massive marketing budgets; which in just a few
years span of time lead them towards creating a national footprint. Havmor,
Vadilal, Amul are few names which have outgrown selling happiness nationally.
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| Motichoor laddoo ice-cream at IceCreamworks |
The third generation now is a mix of International brands and
evolved Indian versions for the emerging consumer requirements and developing pallets.
Gelatos, sorbets, cuisine based ice-creams, tawa ice-creams are some of the
versions which are trending.
Indian labels which have recreated the desert are Pabrais
fresh & Naturelle, Naturals, Bombay Kulfi, Melt in, Amazo, Screamery,
IceCreamWorks, Icekraft, etc. They have recreated and redefined ice-cream
completely offering gourmet ice-creams. A
four in one kulfi stick or a two in one lychee strawberry (fruit version) at
Bombay Kulfi costs just Rs. 45. Flavours ranging from Green Tea and Wasabi are available
at Pabrais. Cravingz at the same time offers a yogurt based version of the desert.
Huber & Holly, Haagen Dazs, Baskin Robins etc are some
of the International names who own a substantial pie in their share, well this
is just tip of the iceberg!!
So guys check that Hanging out definition in a nationwide worth of 4000 cr industry!!
Here, at night, in
Ahmedabad means indulgence and chilling!
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